Insights
Action answer overview
Whenever a member answers an action, you can find their answers in the Action Answer dashboard.
You only need to:
- Go to Article Studio in the web app.
- Find the article for which you want to see the responses to the actions and select it.
- Go to the "Insights" tab and click "Answers"
- You will see the Action Answer Overview
The action Answer Overview allows you to see:
- If there was a deadline for an action
- If the answers are Public or Private
- If the action should be completed by all audience members or by one person per location
- Which member and from which location answered
- If a member uploaded one or more pictures (for media task)
- Answers to recurring actions by deadline
- Answers filtered by Audience, Location and Profession.
For a member to see action answers in Article Studio they need to:
- Have Article Studio permissions.
- Members must be either the article Owner or a Collaborator to be able to access the article and see the answers.
- Members with "Atobi Connect" rights can see and access all articles and answers.
Insight Sharing
To view answers from external partners who you have shared an article with, you need to go to Action Answer Overview and use the "Partners" filter to choose which external partners answers you want to view. You will then be able to see answers to all the actions provided by your partner.
Open Question Summary
Using Article Studio, you can request store staff to answer questions in many different ways, such as by completing a quiz, sharing an image, and more. But what if you receive hundreds or thousands of answers? Now, when you use the Open Question action to gather feedback, feelings, or ideas from the frontline, you can generate a summary.
When getting a summary, the answers will be grouped based on their sentiment; are the answers negative, neutral, or positive? And what are the main themes in the answers? Are any themes particular interesting? Then you can deepdive on the summary to see the specific answers behind the summary.
You can use this to perform a market analysis; what does the staff think of the new product? Do they like the new campaign? Your brand? Or how are they feeling in general? With Open Questions and the summary, it's now easy for you to get the pulse of thousand of employees.
How to use it? Add an Open Question to your article. When you have received at least 10 answers, you can go to the Insights tab and under the question click "Summarize". Give it a try, it feels like magic 🪄