👥 Understanding Audiences in Atobi

Want to make sure your content reaches the right people—without manually selecting members every time? 🚀 Audiences in Atobi help you group members so you can publish articles efficiently and accurately. Instead of adding recipients one by one, you can save an Audience and reuse it whenever needed.

Let’s explore how to create, manage, and use Audiences like a pro! 👇

What Are Audiences & How Do They Work?

👥 An Audience is a group of members that you target when publishing an article.

✔️ Required Selection – Every article needs to be assigned an Audience.

✔️ Pre-Saved or Custom – Use an existing Audience or create a new one.

✔️ Shared Access – Editors in the same country can see and use each other’s Audiences.

💡 Example: If you’re a Country Manager in Germany, you’ll see other German editors’ Audiences—but not those in France.

How to create an Audience

Creating an Audience is quick and easy!

🛠️ Steps to Set Up an Audience:

1️⃣ Go to "Audiences" from the sidebar menu.

2️⃣ Click "Create Audience" at the top-right of the Audiences page.

3️⃣ Name Your Audience – Use a clear name like "Store Managers in Paris" so it’s easy to find later.

📍 Select Locations & Professions

🔹 Locations: Add all the locations you want to include in your audience (e.g., specific stores or regions).

Tip: If you want to include all sub-locations (e.g., all stores in Paris), you can simply select the region (like “Paris”) — all sub-locations will automatically be included.

🔹 Professions (optional): You don’t have to select any professions — if left blank, all professions will be included by default. But if you want your audience to only include members in specific roles (e.g., “Store Managers” or “Team Leaders”), just search for and add those job roles. Only members with the selected professions will be included.

🔹 Preview Your Audience: Once locations and professions are set, you’ll see a preview of the members included.

🔹 Auto-Update Feature: New members who match the criteria will be automatically added to the Audience—so you don’t have to update it manually!

🔹 Click 💾 "Save Audience" – Done! 🎉 Your Audience is now available for future publishing.

Best Practice: Creating Audiences saves time and ensures your content always reaches the right people!

🔍 Managing Your Audiences

Once you’ve created Audiences, you can view and manage them easily in the "Audiences" tab.

📊 What You’ll See:

✔️ Total number of members in the Audience.

✔️ Time zones covered to align with notifications.

✔️ Locations & professions assigned to the Audience.

✔️ Last updated date & editor who made changes.

🔍 Need to find a specific Audience? Use the Search Bar at the top for quick access!

✅ Why Use Audiences?

✔️ Saves time – No need to select members manually every time!

✔️ Ensures accuracy – Only the right people get the right content.

✔️ Auto-updates – New employees in the same location/profession are added automatically.

✔️ Encourages collaboration – Editors in the same country can reuse Audiences.

By using Audiences in Atobi, you’ll streamline communication, improve engagement, and ensure content reaches the right people every time! 🚀

Now, go ahead and start organizing your content with Audiences! 🎉