🔌 Atobi Connect: Sharing articles with editors and partners

Whether you're handing an article to a colleague in your own organization or sending it to a partner brand in another tenant, Atobi has you covered. This article walks through both flows. 🤝

Note: The Share menu in Article Studio also includes Export SCORM for playing your article on external LMS platforms. See SCORM Integration for details.

⚖️ What's the difference between sharing with editors and forwarding to partners?

Both options give the recipient their own copy of your article — but the recipient is different.

Option	Best for...	How it works
Share copy with editors	Handing an article to a teammate in your own organization	The editor receives their own copy as a Draft and becomes the owner. They can edit and publish independently.
Forward copy to partners	Sending content to a connected partner tenant (e.g. a retailer who'll localize your article for their market)	Powered by Atobi Connect. The partner receives a copy in their tenant. You keep control — you can track performance and revoke the copy if needed.

💡 Tip: Not sure which to choose? If you're working with someone who can see your articles in Atobi already, use Share copy with editors. If you're sending content to another organization, use Forward copy to partners.

Use this when you want another editor in your organization to have their own copy of an article — for example, when a colleague needs to adapt your work for their location.

Open your article in Article Studio.
In the top-right, click the Share dropdown.
Select Share copy with editors.
In the picker, search for editors by name and click to add them. They'll appear as chips in the input.
Click Share copy.

Note: You need to save your article at least once before you can share it. If Share copy with editors is greyed out, save and try again.

Each editor you select gets their own copy as a Draft. They become the owner of that copy and can edit, publish, or archive it however they like. Your original article isn't affected — changes the recipient makes don't sync back to you.

Recipients are notified by in-app notification and email. ✉️

🔌 Atobi Connect: how it works

Atobi Connect is the bridge that lets organizations securely share articles and analytics with external partners — brands, suppliers, retailers, and so on. By moving collaboration out of email and into Atobi, you can work with partners faster, more securely, and with full visibility.

Atobi Connect operates in two main directions:

Forwarding content — Share articles with teams outside your organization.
Receiving content — Receive articles from external teams.

The next sections cover each direction in detail.

🤝 Forward a copy to partners

Use this when you want to send content to a connected partner tenant — for example, a brand sending marketing material to a retailer, or a head office sending campaign content to a regional market.

How to forward a copy

Open your article in Article Studio.
In the top-right, click the Share dropdown.
Select Forward copy to partners.
Click Add partners and select one or more from the dropdown. You can also click Add all to select every connected partner.
(Optional) Add a short message to your partners — for example, "Please localize for your market by April 30."
Review the settings (see below).
Click Forward.

Forwarding settings

Two settings let you control what happens after you forward:

📊 Track performance — When on, you'll see aggregated reach, completion, and scores from partner copies. Partners can opt out on their side when they approve the article.
🔄 Allow partners to reshare — When on, partners can forward their copy to their own partners. Leave this off if you want to keep distribution within your direct partner relationships.

💡 Tip: If your partner isn't on the list, click Contact Atobi Support at the bottom of the dialog to request a connection.

Each partner you select receives a copy in their tenant and becomes its owner — they can localize, edit, and publish it for their own audience. Recipients are notified by in-app notification and email. ✉️

📊 Tracking your shared copies

Once you've shared or forwarded an article, you can reopen the same dialog any time to see what's happening with each copy.

For each recipient, you'll see:

📌 Status — Draft, Scheduled, Published, or Archived (and Rejected for forwarded copies that were declined).
📅 Dates — when the copy was published, scheduled, or archived.
📈 Insights sharing — whether the recipient is sharing performance data back with you (forwarded copies only).
💬 Your message — the note you sent (forwarded copies only).

⛔ Revoking a forwarded copy

If you no longer want a partner to have your content, you can revoke their copy. This is only available for forwarded copies — internal shares can't be revoked, since the editor owns their copy outright.

How to revoke

Open your article in Article Studio.
Click Share → Forward copy to partners.
Find the partner in the Copy forwarded to list and click Revoke on the right of their row.
In the confirmation dialog, review what will happen and click Revoke to confirm.

⚠️ Important: Revoking deletes the copy in the partner's tenant — including any localizations or edits they've made. This can't be undone. Make sure you really want to remove their access before confirming.

You'll know the revoke succeeded when you see the Copy revoked confirmation toast, and the partner's row disappears from the list.

📥 Receiving forwarded articles

Situation: You're a retailer working with many brands, and you're receiving content from all over the world in various forms — videos, PDFs, Word documents, emails. How do you pass it down to your staff?

If you're working with brands connected to Atobi, your life is about to get a whole lot easier! 🙌

When a brand forwards an article to you, it lands in your Atobi Connect inbox, where you can review it before passing it on to your team.

Reviewing a forwarded article

Open the article in your Atobi Connect inbox. You'll see any message the sender included alongside the content.

You have two options:

Reject — If the article isn't relevant for your staff (for example, it's about a product you don't carry), reject it. The sender will see the Rejected status in their tracking view.
Approve — Accept the article into your tenant. You'll be asked whether to share insights back with the sender if they've requested it. Sharing insights means the sender sees aggregated reach, completion, and answers to actions.

Once approved, the article becomes yours. You can edit it, translate it, target the right audience, and decide when to publish. (See How to publish an article for the next steps.)

💡 Tip: Always review who the article is for before publishing — make sure the audience matches your staff so the right people see it. (Learn more about Audiences.)

📧 Email notifications

To keep you informed, Atobi sends email notifications whenever:

📬 An article is shared with you as an editor
📥 An article is forwarded to your tenant via Atobi Connect

This ensures you won't miss important updates from teammates or external partners.

🌟 Why use Atobi Connect?

Implementing Atobi Connect offers several key benefits:

🤝 Enhanced collaboration

Securely share content and analytics with external partners — without falling back on email threads and untracked attachments.

🗂️ Streamlined content management

Incoming content lands in a central inbox, ready to review, approve, and pass on to your team.

⚡ Improved efficiency

Less time managing external communications, more time on the work that matters.

🛡️ Brand control

Forwarded articles stay under the sender's control. Brands can track performance, manage resharing, and revoke access if a partnership ends or content needs to come down.

🛠️ What can you do here?

👥 Hand off an article to a colleague who'll take over editing
🌍 Send content to partner brands or markets via Atobi Connect
📊 Track how your shared and forwarded copies perform
💬 Add a short message when forwarding, to give partners context
⛔ Revoke a forwarded copy if your partnership ends or content needs to come down
📥 Receive and review articles from external brands in your Atobi Connect inbox

📝 How to Publish an Article

🚀 Audiences Intro

🤝 Article Collaborators