🔌Atobi Connect

Atobi Connect is a bridge between organizations that need to work together. It allows you to collaborate with people outside your company by sharing articles and analytics. By moving collaboration and content sharing out of emails, you can work securely, collaboratively, and more efficiently with partners, suppliers, and retailers.

Note: Atobi Connect features, such as receiving and forwarding articles, are permission-based and can be granted through the admin site.

In This Article:


How does Atobi Connect work?

Atobi Connect operates in two main phases:


  • Forwarding content: When you need to share content with teams outside your organization

  • Receiving content: When you are receiving content from external teams

How to forward articles

Once your article is ready to share (click here for more details), follow these simple steps to forward it to external teams:

  1. Find the "Forward" button in the dropdown menu next to "Publish".

  1. Click on “Forward” and select the team(s) you are connected with from the list.

  1. You have the option to add a personalized message together with the article you are forwarding. For example, you can give a suggestion for the publish date or target audience (click here to know more)
  2. In Advanced Settings you have the option to Request Insight. When approving the article, the external partner can choose if they want to share the answers from the article actions back with you. If they say yes, you'll get all the great insights back - both quantitative insights, such as Reach, and qualitative insights, such as images, answers for open questions, etc.
  3. You also have the option to enable or disable the option for your external partners to reshare the article further with their partners.

How to receive articles

Situation: You’re a retailer working with many brands, and you’re receiving content from all over the world in various forms: videos, PDFs, Word documents, emails, and so on.

How do you pass it down to your staff?

Well, if you’re working with brands connected to Atobi, your life is about to get a whole lot easier!

With Atobi Connect, the brand has just shared an article with you (click here to learn more about Articles) which you can view and review directly in your Atobi Connect inbox.

What happens now?

Now you need to review the article you have received.

Why? Well, it’s always a good idea to make sure you are targeting the right audience (click here to learn more) for every article you share with your staff 🙂

Once you start reviewing an article, you will have a complete overview of any messages from the brand directed to you, along with the article.

And now you have 2 ways to proceed:

  1. You can “Reject” the Article. Maybe you don’t have that specific product in your stores, which means it will have no relevance for your staff
  2. You can “Approve” the Article.
  • When approving the article, you also have the option to enable or disable Insight Sharing with the Brand if they have requested it. If you allow insight to be shared, the Brand will receive both quantitative insights, such as reach, and qualitative insights, such as images, answers to open questions, etc
  • Once the article is approved, you can make the necessary changes, translate it, target the right audience, and decide when it should be published. (Click here to learn how to publish an article.)

And to answer your question: yes, that’s all!

We told you - your life is much easier now, isn’t it? 😏

Email Notifications for New Articles in Atobi Connect

To help you stay up-to-date with new content, Atobi Connect includes an email notification feature. Users with Atobi Connect rights will automatically receive an email notification whenever a new article is added to their Atobi Connect inbox. This ensures you won’t miss any important articles from external partners

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