🔌 Atobi Connect: Bridging Organizations for Seamless Collaboration

In today's fast-paced business environment, effective collaboration with external partners is essential. Atobi Connect serves as a bridge, enabling organizations to securely share articles and analytics with external entities like partners, suppliers, and retailers. By moving collaboration and content sharing out of emails, you can work more securely, collaboratively, and efficiently with partners, suppliers, and retailers.

🔄 How does Atobi Connect work?

Atobi Connect operates in two main phases:

Forwarding Content: Share articles with teams outside your organization.

Receiving Content: Receive articles from external teams

These functionalities ensure that collaboration is streamlined and content is delivered to the right audience efficiently.

📤 How to forward articles

Once your article is ready to share (click here for more details), follow these simple steps to forward it to external teams:

Find the "Forward" button in the dropdown menu next to "Publish".

Click on “Forward” and select the team(s) you are connected with from the list.

You have the option to add a personalized message together with the article you are forwarding. For example, you can give a suggestion for the publish date or target audience (click here to know more)
In Advanced Settings you have the option to Request Insight. When approving the article, the external partner can choose if they want to share the answers from the article actions back with you. If they say yes, you'll get all the great insights back - both quantitative insights, such as Reach, and qualitative insights, such as images, answers for open questions, etc.
You also have the option to enable or disable the option for your external partners to reshare the article further with their partners.

📥 How to receive articles

Situation: You’re a retailer working with many brands, and you’re receiving content from all over the world in various forms: videos, PDFs, Word documents, emails, and so on.

How do you pass it down to your staff?

Well, if you’re working with brands connected to Atobi, your life is about to get a whole lot easier!

With Atobi Connect, the brand has just shared an article with you (click here to learn more about Articles) which you can view and review directly in your Atobi Connect inbox.

What happens now?

Now you need to review the article you have received.

Why? Well, it’s always a good idea to make sure you are targeting the right audience (click here to learn more) for every article you share with your staff 🙂

Once you start reviewing an article, you will have a complete overview of any messages from the brand directed to you, along with the article.

And now you have 2 ways to proceed:

You can “Reject” the Article. Maybe you don’t have that specific product in your stores, which means it will have no relevance for your staff
You can “Approve” the Article.

When approving the article, you also have the option to enable or disable Insight Sharing with the Brand if they have requested it. If you allow insight to be shared, the Brand will receive both quantitative insights, such as reach, and qualitative insights, such as images, answers to open questions, etc
Once the article is approved, you can make the necessary changes, translate it, target the right audience, and decide when it should be published. (Click here to learn how to publish an article.)

And to answer your question: yes, that’s all!

We told you - your life is much easier now, isn’t it? 😏

📧 Email Notifications for New Articles in Atobi Connect

To keep you informed, Atobi Connect sends email notifications to users with Connect rights whenever a new article is added to their inbox. This ensures you won't miss any important updates from external partners.

🌟 Why Use Atobi Connect?

Implementing Atobi Connect offers several key benefits:

🤝 1. Enhanced Collaboration

Facilitates secure and efficient sharing of content and analytics with external partners, moving collaboration out of emails.

🗂️ 2. Streamlined Content Management

Centralizes incoming content, allowing for easy review, approval, and dissemination to your team.

⚡ 3. Improved Efficiency

Reduces the time spent managing external communications, enabling a more productive workflow.

By integrating Atobi Connect into your operations, you foster stronger partnerships and ensure that your team has access to the most relevant and up-to-date information!